PERSONAL DATA:

Name: Anthony Liu

Date of Birth: July 1, 1964

Sex: Male

Languages: English, Mandarin and Shanghainese

Training:

McDonald’s Worldwide Hamburger Marketing University Class XXIX at McDonald’s Global at Oak Brook, Chicago, U.S.A---Marketing Strategic

Planning Training Session

1-Month Working & Training Experience at Reebok China HQ in Hong Kong

2-Month Working & Training Experience at Lion Nathan Global in Sydney, Australia

2-Month Working & Training Experience at Perfetti Global in Milan, Italy

Research Training from Gallup in China

Advertising & Media Planning Training from O & M and Mind Share in China

Presentation Skills Training in China

International Trade & Finance Training in China .

E-mail:

Mobile: ************

EDUCATIONAL BACKGROUND:

1986-1990: Department of Sociology, Peking University

Bachelor of Law in Sociology

PROFESSIONAL EXPERIENCE:

2002- Present: Senior Marketing Manager, McDonald’s ( China ) Co., Ltd.

Position Purpose

Leads the process of developing of the marketing/business plan that profitably builds sales, transactions, and market share for McDonald’s brand. Leads additional areas of responsibility with impact outside of discipline. Key customers include Top Management, Division/Home Office Staff, Agencies, Key Suppliers, Staff and Restaurant Management

Principal Accountabilities

1 Leadership

Maintains and strengthens the McDonald’s brand position in the market as of responsibility

Actively participates with Agencies, and Top Management in establishing and com#municating business goals

Leads the strategic and tactical development, execution, evaluation and continuous improvement of all national / local, promotion and public relations activity to achieve annual business goals

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